The Top 4 Secrets to Recruiting Success in 2022

As labor shortages continue to plague nearly every industry, it’s clear that tried and tested recruiting methods are no longer working, and that the hiring process needs to be reimagined. If you’re having trouble hiring and don’t want to pay for high-priced recruiters (who also are also having issues with finding great candidates), what should you do?

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Active vs. Passive

Job board posting works for finding candidates that are active in looking for a position.  However, looking beyond these websites is key to reaching and converting the passive potential applicants who are not actively looking for a position.  So how do you go about this?

Here are the top 4 secrets to successful recruitment in 2022:

1. Texts

Text messaging offers you a much higher read rate than email, enabling fast, efficient communication that, when done right, makes for a speedier, smoother hiring process. Using an applicant tracking system like ours that supports texting is a good place to start.  If you do LinkedIn Searches, check to see if the prospective candidate has a phone number listed.

2. Videos

Engaging with candidates is the name of the game.  Create videos of the people they will be working with or have the owner speak about the company vision.  Studies have shown that candidates are much more likely to apply for online job ads that include job-related videos. Additionally, video in an email leads to a 200% to 300% increase in clickthrough rates.

3.Webinars

Webinars are a great tool for explaining a position or project, humanizing your business, detailing company culture and benefits, and even offering candidates an opportunity to interact with future colleagues and leaders.  Easily done on Zoom or a similar platform, webinars are an innovative way to attract attention and boost awareness of your business.

4. Programmatic Advertising

Every time we go online, we are bombarded with content competing for our attention. Social media, news feeds, e-commerce sites, streaming services, ads, “click here” and “read now” are all pulling prospective candidates’ attention away from the job ad you paid good money to place.

How do you cut through the noise and focus attention on your job? You could take a scattershot approach and spend crazy money making sure your ad appears on all the sites your prospective candidate is likely to visit, or buy an ad on a traditional job board and hope a great candidate is actively looking.

Alternatively, we recommend a strategy of programmatic advertising that will learn and adjust. Programmatic advertising uses a combination of algorithmic software, traffic data, and online targeting methods to more accurately place your ads in front of the right candidates, efficiently and at scale. Your ad will appear to prospects all over the web; unlike traditional job boards where it is lost among dozens of competing listings, programmatic advertising puts the whole internet is at your disposal.

When programmatic advertising is utilized in conjunction with texts, webinars, and videos, you have an excellent strategy for achieving your hiring goals.